DAYTON, OH - January 23, 2002
  
Winning the point-of-sale marketing war is heating up. Retailers are finding scarcity of counter space, product clutter, and simplicity of setup crucial to maintaining sales. Also display manufacturers must differentiate brands from competitors and look sharp in the process. This is especially true in convenience and prescription stores.

Savvier carton makers are the new contributors to counter displays. They can produce smaller, compact, and more attractive displays. The losers? Corrugated manufacturers. Bulkiness and limitations in high resolution printing, folding and configuring high-resolution displays limit offer new opportunities to display manufacturers. In a related trend, consumer product companies now contract directly with display manufacturers. This eliminates advertising agencies and affords lower display costs and quicker response in development of new displays.

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(800) 445-4383 
(937) 233-3333